Get AI-powered advice on this job and more exclusive features. Location: Chicago, IL (5 days a week onsite) Role Type: Full-time Key Responsibilities: Lead all Conversion Rate Optimization (CRO) initiatives across the website. Identify and analyze friction points using tools like GA4, Hotjar, Crazy Egg, Shopify Analytics, and other customer behavior tools. Develop and manage a comprehensive CRO testing program, including A/B, multivariate, and split tests on various site sections such as homepages, product detail pages (PDPs), product listing pages (PLPs), carts, and checkouts. Continuously assess and enhance the customer journey to reduce bounce rates, increase user engagement, and streamline checkout processes. Optimize product carousels, collections, site navigation, filters, and on-site search functionalities. Conduct audits and enhance mobile user experience and performance across essential devices. Provide data-driven recommendations for merchandising, personalization, and content structuring strategies. Deliver regular reports on CRO impacts and test results, outlining clear action plans. Collaborate effectively with teams across eCommerce, product development, UX, creative, and development to implement changes swiftly and efficiently. What You Bring: 4+ years of experience in eCommerce, specifically on Shopify, with a strong emphasis on conversion optimization. Demonstrated success in managing CRO programs and enhancing online shopping experiences for direct-to-consumer (DTC) or high-volume retail brands. Advanced proficiency with analytical tools such as GA4, heat maps, session replays, user flow analysis, and behavioral segmentation. A solid understanding of UX/UI principles, digital consumer behavior, and factors that influence online conversions. Skilled in interpreting complex data and articulating clear, impactful optimization strategies. Excellent project management abilities and adept at cross-functional collaboration. Experience with third-party CRO tools like Optimizely, VWO, Convert.com. Knowledge of personalization tools and customer segmentation technologies. A background in fashion eCommerce or dynamic DTC environments is highly desirable. Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries Retail Apparel and Fashion, Retail, and Online and Mail Order Retail #J-18808-Ljbffr Catena Solutions
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