Job Description

Global Director, Naming

Siegel+Gale is the simplicity company. We seek it, defend it, and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences, and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.

Siegel+Gale is the simplicity company. We seek it, defend it, and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences, and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.

Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai, but we’re willing to fly just about anywhere.

Vision

At Siegel+Gale, you’ll put your skills to work by helping us create experiences that delight and engage audiences for some of the most well-known brands in the world. We work in all the spaces and places people interact with an organization—internally and externally. Are you nodding your head, wondering why you’re not already working here? Then you should be Global Director, Naming at Siegel+Gale.

As Global Director, Naming at Siegel+Gale, you will:

• Participate/facilitate client meetings and sessions

• Be a senior consulting role

• Manage a practice

• Lead client engagements

• Work and interact with team members from all departments

• Proactively seek new assignments and contributes to team

• Demonstrate curiosity and growth for/in our industry

• Thought leadership and development of new creative methodologies

• Run naming programs – end-to-end

• Be responsible for name generation, naming presentations, and briefs

• Deal with linguistic and TM analysis

• Contribute to naming business development – lead pitches, develop new business

• Proactively seek new assignments and contribute to team

• Actively integrate naming practice with other S+G practices

• Conduct appraisals and career development

• Have a strong presence in client meetings

• Communicate concerns or issues with supervisor immediately

• Seek and receive feedback professionally

You’re a great fit for this position if you have:

• Minimum of 10+ years of experience in running high profile naming programs from end-to-end (consumer, corporate and B2B naming experience required)

• Have an undergraduate and/or graduate degree in the humanities

• Deep experience in presenting to C suite execs (EC + Board, etc.)

• Additional 5-10+ years in broader branding practices such as strategy, or design, writing, etc.

• Experience with Press and PR as it relates to naming

• Working knowledge of linguistics and trademark law

• Thought leadership in practice of naming and branding

• Business development experience

• Experience in creating high impact, innovative, breakthrough, on-strategy names and nomenclature systems, at a specialized or integrated firm or freelance/own business

• Experience in presenting and selling through names with clients where naming played a critical strategic role

• Experience in developing and presenting naming briefs and presentations

• Experience in working with strategist and practitioners from other creative disciplines such as design and copywriting

• Experience in hiring and managing employees

• P&L experience

• Strong writing skills, strong critical thinking, and creative skills

• Must be articulate and comfortable speaking in groups

• Background in linguistics, or be fluent in another language

• Committed to the pursuit of new ideas and ways of looking at creativity as it applies to branding and business

The salary range for this position is $175,000 - $225,000.

Please note, this position can be based out of our New York, Los Angeles, or San Francisco offices.

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