Job Description

Digital Content & Social Media Strategist

Salary: $80,000 - $100,000 + Benefits

Location: Hybrid - West Palm Beach Metro Area (Local candidates only; must reside within commuting distance)

Industry: Digital Media

Vaco by Highspring is conducting a confidential search on behalf of a client.

Vaco by Highspring is partnering with a mission-oriented organization that develops impactful digital content and audience-focused experiences. This is a rare opportunity to join a highly creative, fast-moving team that produces content designed to inform, inspire, and engage on a global scale.

Please Note: This is a hybrid position requiring regular, in-person collaboration in the West Palm Beach metro area. Only candidates currently living within commuting distance will be considered. This is not a remote or relocation opportunity.

We are conducting a highly selective search for a Digital Content & Social Media Strategist to lead the production of high-quality, social-first content across digital platforms. The ideal candidate is an experienced content creator who understands how to bring a brand's message to life through storytelling, strategy, and platform-native execution.

This position requires hands-on experience producing professional-grade content for established brands or organizations. Candidates with only entry-level, personal, or freelance-only projects may not meet the requirements for this role.

Exceptional freelance experience will be considered only if it includes:

• Ongoing work for nationally recognized companies, public figures, or agencies
• Content for brands with 100K+ followers , verified accounts, or high audience engagement
• Campaigns with measurable results (e.g., reach, conversions, or audience growth)

If your work cannot be publicly shared due to NDAs or confidentiality, please be prepared to describe your specific contributions, outcomes, and the scope of brands you've supported during the interview process.

Key Responsibilities

Content Strategy & Creative Development

• Develop and implement platform-specific content strategies aligned with audience insights and business goals
• Pitch and create original, scroll-stopping content concepts tailored for TikTok, Instagram, YouTube Shorts, and emerging platforms
• Monitor social trends and digital culture to shape timely, relevant content

Content Creation & Production

• Lead the end-to-end production process: concepting, scripting, filming, and editing
• Capture both short-form video and stills in-studio and on-location
• Maintain a strong creative voice while aligning content with visual and brand standards

Brand Asset Development

• Collaborate with designers and marketers to build templates, campaign visuals, and branded assets
• Ensure consistency across all platforms while keeping content dynamic and new

Collaboration & Campaign Integration

• Align content with product launches, live events, and integrated campaigns
• Partner cross-functionally with internal and external creatives

Performance Tracking & Optimization

• Measure performance across platforms and apply insights to continuously improve content
• Run creative tests (A/B, format variations, etc.) to optimize engagement and reach

Required Qualifications

• Minimum 3 years of recent, full-time experience producing digital content in a professional setting
• Proven ability to own and execute social-first video campaigns from concept to completion
• Proficient in tools such as Adobe Premiere, Final Cut Pro , Photoshop , or Canva
• Demonstrated success creating high-performing content for platforms such as TikTok, Instagram, YouTube, and LinkedIn
• Must currently reside in the West Palm Beach metro area and be available for regular in-person collaboration
• Availability for occasional evening or weekend shoots when needed

Ideal Candidate Profile

• Passionate about purpose-driven content and digital storytelling
• Brings a strategic, brand-minded approach to social media - focused on consistency, narrative, and performance
• Thrives in a collaborative environment where fast feedback, high standards, and clear mission drive the work
• Comfortable balancing creativity with data to optimize content and campaigns

Client details will only be disclosed to shortlisted candidates. Vaco/Highspring is committed to a confidential, respectful, and streamlined hiring process.

Vaco by Highspring is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to the individual's skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may be eligible to participate in employer-sponsored benefits, subject to plan terms and eligibility.

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